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Liquid vs headless: A look at real user web per...
Thinking about going headless? You’re not alone! It’s a hot topic in ecommerce these days, and there’s a ton to consider when making your decision. The reality is that the...
Liquid vs headless: A look at real user web per...
Thinking about going headless? You’re not alone! It’s a hot topic in ecommerce these days, and there’s a ton to consider when making your decision. The reality is that the...

How fast is your Shopify Theme
The first step to improve performance is to baseline. This post shares real user performance data for Shopify's most popular themes.
How fast is your Shopify Theme
The first step to improve performance is to baseline. This post shares real user performance data for Shopify's most popular themes.

Announcing new Liquid features for better web p...
We’ve added two exciting new features to the Liquid API to aid in web performance: Default lazy loading for the image_tag for sections further down the page New section properties...
Announcing new Liquid features for better web p...
We’ve added two exciting new features to the Liquid API to aid in web performance: Default lazy loading for the image_tag for sections further down the page New section properties...

How Avenue theme improved its real user perform...
The newest version of the Avenue theme achieves a 25% improvement in Largest Contentful Paint and a 24% in Cumulative Layout Shift at the 75th percentile. It is a great...
How Avenue theme improved its real user perform...
The newest version of the Avenue theme achieves a 25% improvement in Largest Contentful Paint and a 24% in Cumulative Layout Shift at the 75th percentile. It is a great...

How layout position impacts three big web perfo...
We see three common web performance problems related to layout position. Historically, these issues have been difficult to solve in Shopify themes, so we’re working on creating some new features...
How layout position impacts three big web perfo...
We see three common web performance problems related to layout position. Historically, these issues have been difficult to solve in Shopify themes, so we’re working on creating some new features...

Optimizing images for performance on Shopify
Updated: 18 Sept 2023 Images are key to user experience, especially in ecommerce. It is difficult to sell a product unless a customer can see it. In my previous post,...
Optimizing images for performance on Shopify
Updated: 18 Sept 2023 Images are key to user experience, especially in ecommerce. It is difficult to sell a product unless a customer can see it. In my previous post,...

Key web performance metrics in 2023
Web performance metrics can seem like an alphabet soup of acronyms. Here are beginner-friendly descriptions useful for technical and non-technical people alike
Key web performance metrics in 2023
Web performance metrics can seem like an alphabet soup of acronyms. Here are beginner-friendly descriptions useful for technical and non-technical people alike